I don't often post about cool branding. Why is that? I love the stuff.
Nor do I post very often about men's fashion. Although, technically, I suppose laces do have unisex appeal.
I stumbled upon Mavericks Laces while looking up the design group responsible for the Melbourne Pub Group newsletters that I've been inexplicably receiving in my inbox recently and, despite not being a pub person at all, have not unsubscribed to because the newsletters are so dang pretty.
Anyway... I discovered that the talented designers behind them are Condensed and while browsing their lovely folio happened upon their branding for Mavericks Laces. Pretty branding to match some pretty products.
I also love how Mavericks has a page dedicated to different ways of tying your laces. Cute.