Last year I was approached by The Cool Hunter to style some photos for a pitch to McDonalds for an upmarket pop-up restaurant for fashion week. The concept was to give McDonalds food a complete makeover and re-brand the fast food giant with an aesthetic suitable for a 5 star restaurant. (Read more about it here). I designed packaging that incorporates familiar high-end fashion branding and worked with photographer Marija Ivkovic to create some wonderful shots!
Above are the various concepts we came up with including Paul Smith Sundaes that incorporates a gorgeous cupcake wrapper design by The Cupcake Wrapper Co. Just in case you're interested, the cutlery used in these shots are Seletti disposables that we spray painted white.
We also did a whole series of a black packaging alternatives but I think the white ended up being the most effective.
McFancy is such a fantastic concept and I felt extremely honoured to be a part of the team that brought it to life. It was also amazing to meet talented photographer Marija Ivkovic whose enthusiasm and constant positive energy made her a real joy to work with. Check out her amazing Photobooth for event hire.